Art Direction: Anthony Ferguson

Design: Anthony Ferguson

  • PARAMETERS

    That's Game is a definitive statement, part bar-setting, part boast, very of the culture. This campaign will bring dimension to the league through a mix of on-court action, cultural plays, social justice, nostalgia, personal stories, and more.

  • Anthem

    big emotional reveal that establishes what the NBA stands for and invites fans of all levels to define and debate alongside us.

  • AWARENESS

    Expand the range of That’s Game to uplift tentpole moments, such as Playoffs, Community Initiatives, MLK Day, Christmas, and more.

  • TUNE-IN

    Lean into the excitement, spectacle, and fun of on-court action, by highlighting athletic feats, rivalries, and stories.

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this

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is

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game

LOGO EXPLORATION

 

visual language

 
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AJ 1 IS IT THE SHOE