THIS ONE IS FOR THE CULTURE
Is It the Shoes? celebrates the versatility, timelessness, and sheer dopeness of the legendary Air Jordan 1.
STILL THE 1:
IS IT THE SHOES? updates the AJ1 ethos for Gen Z’ers by showing that the shoe can help them put their own stamp on fashion. This challenges stylists to make a new AJ1 colorway fit into, complement, and sometimes transform the personal style of a contestant who doesn’t wear sneakers.
ART DIRECTION: LASHAWN TINES
DESIGN DIRECTION: ANTHONY FERGUSON
Streetwear is in the matrix...so are we. The inspiration for this design
came to mind while choosing to swallow the blue, or the red pill.
Listening to Drake at the the kick back made me realize, I should buy
some J’s. Life is chaotic but SNKR’s fill the void.
Lets bring it back around and keep the culture……At the top.with a design focused to match.
