ART OF VICTORY - POMPIDOU
ART OF VICTORY - POMPIDOU
ART OF VICTORY - POMPIDOU ART OF VICTORY - POMPIDOU
The Misson
CREATE A WORLD THAT REIGNITES THE BEST OF NIKE BRANDING, CELEBRATES OUR ATHLETES THROUGH THE OLYMPICS AND ROOT OURSELVES IN THE CULTURE OF OUR SURROUNDINGS.
What better place to that than the cultural hub in Paris and the brith place of visible Air.
The Centre Pompidou.
Brand x Experiential Design
The Logo
The intention of creating a space that harbors both athlete and culture seemed like a perfect opportunity to bring a distinct point of view to life. The statement bold and defined, “THE ART OF VICTORY” fit so well. A mixture of bold nike futura and a playful/artful hack that feels fresh.
The Hack
Treatment demonstrates how the classic Nike typeface can be stretched to inject bold, dynamic, and raw energy into the system.
The Color
Inspired by Olympic specific color ways with a twist on classic nike orange.The color scheme champions Nike while showing something new and fresh.
The execution
ART OF VICTORY became and exhibit at the iconic CENTRE POMPIDOU. During the 2024 Olympic Games. The Centre became and transformed into a canvas celebrating sport, culture, and innovation throughout the Games.
BRINGING STATUES OF VICTORY TO LIFE
USING AI TO CREATE
ICONIC FORMS OF THE FUTURE
Team
ART DIRECTION - DESIGN DIRECTION
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