WOMENS WORDL CUP 23
WOMENS WORDL CUP 23
The Misson
Validate Women’s National Team Kits innovation while showing how it fits and works on her body. Being mindful of body diversity and how it serves her on the pitch.
Highlighting how zone mapping, mobility and sustainability put her at the forefront.
Brand x Innovation Design
Some upfont
Creating an innovation story that is not often spoken about, an innovation for HER. Speaking to this creatively offered two main concept categories.
INNOVATION x. SENSATION
Design
Superiority
Actualized
Benefit
Actualized
Benefit
These two categories help me narrow down to a few creative key insights.
How it’s made
How you move
Tangible Benefit
How it makes you feel
The Treatment
Capturing HER whilst in a state of athletic authenticity and harboring the benefits of the innovation. The treatment needed to showcase for both, in photography and post image.
TREATMENT 1
Nod to temperature management innovation made to make the jersey more breathable while you move.
Neue Heat Map
TREATMENT 2
Body and Innovation become one through morphing color treatment conveying a jersey made-for-her specifications.
Solarized Second Skin
The INITIAL CONCEPT SKETCHES
The EXECUTION
CREATIVE FILTERS
SPORT EXCELLENCE X ENGINEERED FOR HER
PRODUCT SUPIRiORITY
Macro shots/close up’s of material and jersey innovation.
PRODUCT on body
Solar skin and heat map treatment applied.
Team
ART DIRECTION - DESIGN DIRECTION