WOMENS WORDL CUP 23
WOMENS WORDL CUP 23
The Misson
For the 2023 Women’s World cup. We wanted to capture the essence of sports culture and just raw accompanied with hyper realist BTS. The combination created something iconic and culture right.
Brand x Photo Art Direction
The Direction
An art direction that aids in dimensionalizing Women in sports. Highlighting the movement of sport excellence with in-studio editorial photography.
Whilst capturing B-roll and behind the scenes footage to show “Her” realness.
PERFORMANCE X REAL ATTITUDE
PHOTO DIRECTION
Capture range of movement that is natural to the sport. In-studio to elaborate on curation.
AUTHENTIC SPORT MOVEMENT
This is the moment where we speak
to the culture. Capturing moments that feel absorbed in humanity.
Candid and unabashed BTS
THE EXECUTION
THE EXECUTION in world
Team
ART DIRECTION - DESIGN DIRECTION